Typography and Idioms


As an exercise to prepare us for the poster project, we had to convey the meaning of an idiom through just text. We were, however, allowed to transform text. I chose ‘keep something at bay,’ which means to prevent something undesirable from occurring. I used one font (Gill Sans), but the red font has been heavily transformed into something feral and dangerous. I choose the color red since it naturally stands out, and also is associated with themes of danger. Meanwhile, the word ‘something’ acts as the barrier that keeps the red font from getting close to the thin/fragile word ‘keep.’ I ultimately choose to set the background black so that I could have the words ‘keep something’ in white, to emphasize the purity and goodness of the words. They are literally bright lights in the dark, fending off the wildly distorted red words.

I originally had ideas to turn the word ‘keep’ into a literal keep (like a stronghold), with ‘something’ acting as the castle walls of protection against the malicious ‘at bay’ words. It came out looking a bit cheesy, and I thought I could create a more powerful visual without forcing a very obvious story to the viewer.


One thought on “Typography and Idioms

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s